When I was a kid in the early 80's, I would consume anything that had The Great One's image on it. Pro Stars Cereal, Neilson Instant Chocolate Milk Mix, Malted Milk, and of course, the grossest of them all... Mr. Big chocolate bars.
Gretz added a wholesome image to junk food wrappers, but in a time when people smoked in grocery stores - even your grandma - Mr. Big's didn't seem so bad for your health back then.
Gretz took his sponsorships seriously. He wasn't shy wearing a Mr. Big golf shirt next to his hockey hero and one of the greatest of all-time, Mr. Hockey Gordie Howe.
Get 'em into you, kids.
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